At South 40, we believe that a sunflower seed isn't just a sunflower seed. A raisin isn't just a raisin. A peanut isn't just a peanut. And so on. We're creating a new type of narrative around commodities centered around unique varietals, grades, sizes, taste profiles, and origins. All of our seeds, nuts, and dried fruit are the best of the best.
Our quality and taste are superior. Our products stand out and attract consumers who connect with the brand. We appeal to serious food people who don’t take their food so seriously. We don’t believe in hype and consumers appreciate our transparency and trust our quality. We have deep roots and relationships in the global communities from where we source. We work very hard to only do things in a way that is good for the planet and good for people.