Supernatural makes dye-free sprinkles, plant-based food colors, and other colorful pantry staples. We believe in cringe-free food creativity, so we swap out artificial dyes, unsustainable palm oil, animal products and other controversial stuff for healthier ingredients. Our cleaned-up cake decorations have been spotted in Food & Wine Magazine, Real Simple, Refinery29, and in the pantries of today's most respected chefs. We're a woman-founded and led company that launched in 2017, and proud to be based in New York City!