Today, we are excited to unveil our new brand identity.
From humble beginnings, Pod Foods has bloomed into a nationwide ecosystem of brands and retailers.
With our platform, brands may grow into the top retailers in the industry, from natural to conventional to alternative channels. Retailers may reliably procure the most innovative items for their store – fast.
We are thrilled to be at the forefront of a new paradigm of what the new era of consumerism can look like, keeping the industry ahead of the curve with regards to rapid and evolving changes in consumer demand. People want what’s better for them, and we’re here for it.
It’s time to create real choices for everyone, everywhere.
Representing our emergence and growth is a refreshed logo, a vibrant and grounded new color palette, and an official name change—from Pod Foods to Pod.
Our new logo is more than just a symbol—it tells the story of who we are. Inspired in part by the Flower of Life, which represents balance, creativity, and interconnectedness, the Pod logo reflects an ability to thrive, grow, innovate and create in a unified ecosystem.
Our 8 petals as designed highlight the “negative space” within the more traditional overlapping concentric circles – playing on the power of perspective and the importance of seeing things from a new lens as a means to innovate and blossom.
With unique perspectives and data insights, Pod and our customers have the shared power and responsibility to drive the industry forward.
The number 8 is a symbol of strength, resilience, stability, success, harmony, and the cyclical, unending nature of things. Our flower has 8 petals including 2 that comprise an infinity symbol – the figure 8 on its side. We acknowledge our work is never “done” and we are committed to continuous improvement and evolution.
In our industry, the infinity symbol also represents the connection between online and offline retail – the importance of brands and retailers to embrace omnichannel solutions. As we enter into the new era of Pod with services such as the Pod Creative Studio and other integrated platforms, we are placing more emphasis on leveraging ecommerce capabilities in collaboration with our core platform to meet consumers wherever they are – and create real choice.
We are named Pod – like a seed Pod – and our logo is a flower: A seed holds potential. A flower is its fulfillment. Our logo bridges the two—growth in motion, ideas in bloom, and the infinite cycle of creation and innovation.
For our industry, Pod is here to provide the resources and nurturing required for brands and retailers of all shapes and sizes, in favor of customer demand. Every great idea starts as something small and, in the right conditions, has the power to flourish beyond expectation as soon as instantly.
We’re not a food distributor. We are advocates for healthy consumerism, and we are here to help our brands and retailers join the party.
With a rapidly expanding catalog that already includes both food and non-food products, we are investing heavily in VMS (Vitamins, Minerals, and Supplements), HBA (Health & Beauty Aids) and additional services — bringing the latest innovations to our customers regardless of category.
The Pod ecosystem offers
Freight services
Data intelligence
Design capabilities
Marketing Services
Omni-channel fulfillment
… and more, and more to come, empowering a new industry like never before.
As we step into this new chapter, we’re embracing the name we’ve already been affectionately known by—Pod.
Welcome to the future. We’re just getting started.
#NewNameSameMission #TheFutureIsPod #PodRebrand
