100% PURE is a pioneer in clean beauty since 1999, founded by Susie, James, and Ric with a mission to elevate beauty standards through science and green chemistry. The brand is known for its science-driven innovation, creating advanced formulations crafted by PhD chemists. Ethical and sustainable practices are at its core, offering cruelty-free, vegan products and eco-friendly packaging. With a diverse product range of over 400 SKUs, including top sellers like the Coffee Bean Caffeine Eye Cream and Fruit Pigmented Mascara, 100% PURE combines quality, safety, and a commitment to environmental and animal welfare.
