Our founders were always passionate about the beauty of natural raw materials, and especially food. They also knew that enormous amounts of perfectly tasty and nutritious produce were being thrown away simply because of their untraditional – some would say “ugly” – looks. So, as an act of design and a practical solution, they had a revolutionary idea:
What if we could redesign these unwanted vegetables and create edible pieces of art that show their inner beauty?
And so Anina was born.
Our artfully crafted ready-to-cook meals feature premium ingredients and a world of flavor and nutrition in every bite. Made with two cups of upcycled vegetables, every meal provides a good source of protein and fiber and is free of preservatives.
Conveniently shelf-stable, quick and easy to prepare, Anina stands out among the category, and our research shows that consumers compare Anina more to high-quality fresh or frozen meals than shelf stable noodle or rice bowls.