Tru-Nut is a founder-owned company fueling actionable endeavors that improve people’s lives and the planet by offering all-natural products that are delightfully flavorful, versatile and easy to incorporate into a healthy diet. In 2022, our brand went through a packaging refresh to better reflect the values of our company and to better showcase the fun, taste appeal and health benefits of our products. The result is a more modern, fun approach that speaks directly to our core consumer (middle-to-high income women, 25-55, suburban dwellers). Our main products, Powdered Peanut Butter and Keto Collagen Protein Powder, deliver on our goals of providing great-tasting, high quality food.