Retailers

Your spot for all retail communications with Pod Foods

Store List: Your spot for all retail communications with Pod Foods

Active selling is an essential tool in reaching your customers. Hiring a broker, sales rep, brand ambassador, or taking on sales yourself? Use the Store List to communicate with us about where you want us to deliver your products!

Store List replaces our Doors List, easily searchable and showing you all the stores currently ordering from Pod as well as those that have ordered your product within the last 6 months.

Open Store List in your Dashboard and start exploring, taking action and leaving notes with the drop/downs/selectors. Once we receive your inputs we’ll get to work.Store List is the central hub of communication with us regarding your retailers. We will be rolling out updates to for continual improvement, so your feedback is always welcome!Looking for an order to be accepted? Check out the Brokers + Turnover Form page for more.

Helpful Store Tips:

  • Filter the store list by choosing any of these fields. Completed entries are located in the filled section

  • If you do not see a retailer on the list that you would like Pod Foods to service, click on the “New Account” button and fill out the form. Once completed, a Pod representative will reach out with the next steps.

  • Each store that has placed a purchase order in the past 6 months is listed on the Store List

  • The type of store is listed. If the store is a key account for Pod Foods, a “yes” will appear in the Key Account column. If a store is actively purchasing your products through Pod Foods, a “yes” will automatically populate in the “Current Store” field. This feature can also be searched so you can easily see all the stores that purchase your products

  • To help manage your sales efforts, the following fields can be used:

    • Distribution Type

      • Self deliver - select this if you are self delivering your product

      • Other Distributor - select this if a different distributor is servicing the store

      • Transfer to Pod - select this if your products are already sold into the store and you would like Pod to take over as the distributor. Only select this feature if there is proof of store buyer approval

    • Contacted

      • Select “yes” if you have made contact with the store or “no” if no contact has been made

    • Samples Sent

      • If samples have been sent via a request on the Pod Foods dashboard, a “yes” will automatically appear. You can also manually enter yes or no based on your own sales efforts

    • Notes

      • Enter notes based on your sales efforts and desires to grow with the associated store. Notes automatically save and your account manager will be able to see them

    • Pod Foods Notes

      • Pod Foods’ managers have the ability to write notes back based on joint sales efforts. Those notes will be found in this section

Launches: Be ready to rocket into key accounts

Want to get pitched on the regular? Join the Infinite Warehouse Program!Best practice is to actively fill all Pod Planned Inventory Requests and enter EDLPs giving retailers >40% margin at MSRP and a cadence of 25% off promotions for all Key Accounts to be pitched easily and successfully. Enter EDLPs and your yearly calendar of promotions on our Promotions Form.

Learn more about submitting promotions on the next page.

Promotions: You know the deal…everyone loves a discount

Promotions

Promotions are a great way to get your product on and support your product at the shelf.

General Requirements

  • We suggest 4-6 promotions per calendar year for each account

  • A minimum of 25% off promotion unless noted otherwise

  • Promotions need to be submitted at least one month in advance unless noted otherwise

  • Promotions need to run for a full month unless noted otherwise

  • Month starts on the first day and ends the last day of that month (i.e. 2/1/22 - 2/28/22) unless noted otherwise

Service Fee On Promotionally-Priced Products

Review all Key Account Promotions + Requirements before submitting a promotion.

Promotions Submission Form

Submit promotions using the Promotions form, promotions will be submitted by Pod Foods to each retailer per their unique requirements, saving you time, energy and expense. This form will explain all the different types of promotions we offer.

View Promotions

You may view your promotions in your vendor dashboard under the Promotions section

Service Fee On Promotionally-Priced Products

When your product is on promotion, the Pod Foods Service Fee applies to your regular case price, i.e. ifa case is $20, your service fee is 18%, and you offer a 50% placement discount to ABC grocery, theservice fee to Pod is $3.60 (18% of $20), the case price for ABC grocery is $10, and you net $6.40.

Inventory & Promotions

It’s likely that you will see an uptick in sales when your product is on promotion so be sure your inventory is topped up in accordance with your planned promotions.

Email [email protected] to alert us that you’re planning promos.

Key Accounts & Requirements: Everything you need to know to support retail accounts via Pod Foods

Current List Of Key Accounts

Working with one or more of our Key Accounts? Review the details for accounts you work with below and commit them to memory and take action based on what is listed here!

Key Account Promotion Submission

Ready to submit your promotions for a Key Account below? Submit our Promotions form with your Monthly TPR(s) on the Pod Foods Promotional Spreadsheet. We will submit off-invoice promotions on your behalf for the majority of the retailers below. However, some retailers offer opportunities in addition to or instead of what Pod Foods supports and we have listed these opportunities like this.

Declining Retailer-Required Promotions

If you prefer to decline any or all of the automatic Key Account requirements listed below (such as free fills to open the account) you must email us at [email protected] and let us know before any orders meeting the retailer’s requirements have been processed. If you decline to meet a retailer’s requirements you will not be able to achieve placement in those stores. Review our Cost Calculator to understand how promotions affect your bottom line – the opportunity cost is in your favor! If you do not email us letting Pod Foods know you do not agree we assume you approve and will process orders and credits accordingly.‍

Requirements, Best Practices, Promotions + More By Key Account

Bristol Farms

  • Requires a free fill case of each SKU per store on first orders

  • 3 month advance notice for promotions

  • Bristol Farms Marketing Opportunities 2023

  • Submit promotions by completing this sheet and emailing to [email protected]

Central Market

  • Needs to be at least 15% to be passed on to the consumer + needs be at least 20% or 25% to be eligible for off-shelf placement

  • Central Market will pay full price for cases for a Scanback promotion

  • Sales data will be processed and scan backs will be deducted from your next monthly statement

  • Review promotion month start and ends dates and due dates here

  • Submit promotions by completing this sheet (Scanback) or this sheet (OI)and emailing to [email protected]

Clark's Nutrition

  • Requires a free fill case of each SKU per store on first orders

Di Bruno Bros

  • 2 month advance notice for promotions

  • Month starts on the last Monday of the previous month and ends on the last Friday of thepromo month (i.e. 2/21/22 - 3/25/22)

Dom’s Kitchen & Market

  • Requires a free fill case of each SKU per store on first orders

Erewhon

Fairway

  • Fairway requires general promotion requirements

Foxtrot

  • Requires a free fill case of each SKU per store on first orders

  • Foxtrot requires IX-ONE membership/registration for all Foxtrot SKUs

  • If you are not yet an IX-ONE member, click here to get started on your Foxtrot Supplier Membership Application. Set up takes 4-6 weeks

  • If you are an IX-ONE member, please ensure all items sold through Foxtrot are accurately listed within the IX-ONE exchange

Fruitful Yield

  • Requires a free fill case of each SKU per store on first orders

  • Fruitful Yield doesn't support TPR promos. If you want to pay for Fruitful Yield advertising, you can reach out to [email protected]

Getir

  • Getir requires general promotion requirements

GoPuff

Jimbo’s

  • Requires a free fill case of each SKU per store on first orders

  • 1 month advance notice for promotions based on the Jimbo’s promo calendar

  • Submit promotions by completing this sheet and emailing to [email protected]

Lassen’s Natural Foods & Vitamins

  • Requires a free fill case of each SKU per store on first orders

  • If these stores order 1 case of your product and 5 units do not sell by expiration they will require a credit. This credit will be deducted from your monthly Pod Foods statement

  • 2 ½ month advance notice for promotions based on the Lassen’s promo calendar

  • Promotions need to be no less than 20% off invoice

  • Submit promotions by completing this sheet and emailing to [email protected]

Lazy Acres

  • Requires a free fill case of each SKU per store on first orders for the Grocery department

  • 2 month advance notice for promotions

  • 25% promos for the first 60 days after cut-in. This promotion is automatically created after your initial PO with Lazy Acres

  • 25% promos at least once/quarter after 60-day intro (Paid Ad or TPR)

  • Submit promotions by completing this sheet and emailing to [email protected]

MOM’s Organic Market

  • Requires a free fill case of each SKU per store on first orders

  • 3 month advance notice for promotions from the “MOM's Promo Period Begins” listed on the MOMs promo calendar➔ Promotion buy-in start date is one week prior to the promo start date

  • Promotion buy-in start date is one week prior to the promo start date

  • Full year promotional calendar is recommended

  • Promotions need to be no less than 20% off invoice

  • Submit promotions by completing this sheet (promo calendar is included in this sheet) and emailing to [email protected]

Mother’s Market

  • Requires a free fill case of each SKU per store on first orders

  • 2 month advance notice for promotions

  • Review promotion month start and ends dates here

  • Are you a New, Local or Trending brand to Mother’s Market and want to be featured? If so,review + fill out and submit to [email protected]

Pete’s Fresh Market

  • If these stores order 1 case of your product and 5 units do not sell by expiration they will require a credit. This credit will be deducted from your monthly Pod Foods statement

Plum Market

  • Requires a free fill case of each SKU per store on first orders

Publix

  • 2 month advance notice for promotions

  • Promotions will be submitted as a Scanback

Sprouts

  • Requires a free fill case of each SKU per store on first orders, this submitted as a Scanback➔ Must read Sprouts x Pod Promotions 101 for all promotion requirements

Standard Market

  • Requires a free fill case of each SKU per store on first orders

Westborn Market

  • Requires a free fill case of each SKU per store on first orders

Whole Foods Market

  • 5 month advance notice required for promotions based on the WF promo calendar

  • Submit promotions by using this sheet (promo calendar is included in this sheet) and emailing to [email protected] cc [email protected]

Key Accounts: current list of key accounts

Current List Of Key Accounts

  • Central Market

  • Erewhon

  • Foxtrot

  • Sprouts Farmers Market

Details

In 2023 we plan to strategically quadruple this list so that every DC has more fantastic anchor stores: be on the lookout!

Store List

Looking to transition one of these Key Accounts to Pod Foods? Utilize our Store List to let us know. Store List features ALL current Pod Foods accounts, not just Key Accounts.

Still have questions or feedback?

Get in touch with a Pod Foods rep